Overview
Competence was developed for organisations who are: “compelled to care about performance”. That means those for whom performance is not just important, it is paramount.
Schools. Colleges. Professional Sports Clubs. The British Army.
Our app helps them drive performance improvements in the knowledge, skills and behaviours - or competencies - of their people. So whether it’s learners, governors, teachers, players, coaches or recruits in basic training, the principle is largely the same.
“Competence was created for organisations who are compelled to care about performance”
We're proud to work with organisations considered to be some of the most successful and respected their sectors have to offer. We’ve done it with very little sales and marketing spend to date.
But it’s now time to spread the word - and so we’re looking for a best-in-class Head of Content Marketing.
Key Responsibilities
- Design & execute the digital marketing strategy to profitably drive lead generation, reporting to the co-founder(s)
- To lead and drive forward our content marketing journey, telling multiple versions of the Competence ‘story’ to our target markets
- Operate and execute daily on (paid & organic) social, search, email, SEO, referral and partnerships
- Deeply understand target customers to successfully create highly engaging, shareable, on-brand content of all types
- Use Hubspot as the fundamental toolset to drive and report upon your efforts
- Provide regular performance overviews & forecasts
- Stay ahead of key trends, best practices and competitive landscape
Requirements
- Experience (minimum 3 years) and success in scaling a performance marketing approach
- Experience across paid and organic social, search, email, SEO, website and partnerships
- You are ideally working at or with a high growth start-up in performance marketing and growth
- You have the magical trilogy of ‘part economist, part psychologist, part creative’
- You ‘Own It’ - no job is beneath you & you will do what it takes to get things done
- You are ‘compelled to care about performance’, leading by example, setting high standards to delight customers
- You want to be ‘trusted by the best in their fields’, working as well in teams and multi-stakeholder environments as you do individually
- You are ambitious and agile, a problem solver by nature
- You are demonstrably interested in the idea of group performance improvement
Rewards & Benefits
- Get in early at an ambitious organisation with high calibre co-founders, seeking to compound early successes in the UK further and then internationally
- Competitive salary and opportunity for future share options
- Flexible working & location with expectation on meeting/in office one day per week
- Ongoing work with experienced & successful multi-sector co-founders who are novices at digital marketing
- Access into the world of professional sport and high-performance
